In order to evaluate the efficacy of your brand’s social media strategy, it is important to conduct a social media audit.
A Social Media Audit Is…
The goal of conducting a social media audit is to assess the current state and future potential of your company’s social media profiles and activities. When conducting a social media audit, it is important to take into account growth metrics, social media strategies, etc.
A well-thought-out social media strategy is essential for any company that wants to succeed in the social media realm. Developing a winning social media strategy is a process that requires serious investment of time and thought.
What Elements Ought To Be Checked During A Social Media Audit?
Create a spreadsheet and compile all relevant information before beginning a social media audit. You should do this because you probably won’t remember everything learned from the experience. It is important to record the findings of the social media audit as a first step in the auditing procedure.
You should maintain a report or file documenting the audit’s findings. It’s possible that employees from various divisions of your company will find this information useful. The marketing and sales teams make the most use of the reports to learn which social media posts are most effective at generating leads.
Keeping all of your social media audit information in one place allows you to easily compare results from one month to the next, or from one year to the next.
Audit Checklist for Social Media
No matter what size your business is or what field you work in, there are a few basics that should be included in any audit. The following are the most typical parts of a social media audit:
Understanding Your Audience – The emotional tone of your communications should be adapted to the characteristics of your specific readership. Determine which social media platforms your demographic frequents so you can tailor your content to them.
If you have a bio on any of your social media profiles, it should include links to the most recent versions of any relevant websites you’ve mentioned in it.
Keep an eye on your audience’s engagement rates to see how they are reacting to the content you’re putting out. Take into account the increase in your number of followers and the content shared across all of your social media platforms.
Timetable for posting – Keep tabs on how often you update various social media sites.
Gather information about which social media sites send the most visitors to your website (referral traffic).
Importance of social media audit
You can learn more about the current state of your social media profiles or the results of your social media campaigns by conducting an audit.
First, check the uniformity of your social media profiles.
In order to keep tabs on all the information and posts that have been made across all of your company’s social profiles, an audit is a must. Conducting a social media audit will ensure that all of your profiles are consistent.
Keep eye on KPI
The success of your social media campaigns and your company’s visibility online can be measured with the data gleaned from a social media audit. Likes, shares, comments, views, mentions, key audience segments, followers, and influencers are all measurable KPIs.
Helps Produce High-Quality Leads
In order to increase the number of high-quality leads your advertising campaigns produce, a social media audit can be of great help. If promoted properly, ad campaigns on social media platforms like Facebook and Instagram can generate significant levels of user engagement and new business contacts.
Four, It Sets Your Standing
Conducting a social media audit can give you valuable insight into how you compare to the competition. By analysing this data, you can learn how and why customers select your brand over competitors.
Procedures for Conducting a Social Media Audit
A little bit of a learning curve is involved the first time you do anything, but once you’re inside, you can quickly feel at home. However, your first experience with a social media audit won’t have you breaking a sweat. In order to conduct your first social media audit effectively, here are some guidelines to keep in mind. Simply follow this procedure again on future audits, perhaps making some minor adjustments each time.
Initial Action: Coordinate Your Social Media Accounts
It’s not as easy as it sounds to simply list all of your social media profiles. All possible online profiles are included. Even if a user’s profile appears to be inactive, with few subscribers and no recent activity, you should not ignore it.
The second step is to establish objectives and measures that are unique to the network.
Require at least one of the subsequent social media platforms:
- Increasing Recognition of the Brand
- Lead and sales generation
- Promoting Participation in the Community
- Expanding your fan base
- Promotion of Site Visitation
Third, keep a constant visual presentation
Brand recognition, interest, and consumer trust can all benefit greatly from a unified, trustworthy identity. Checking that your brand’s image is consistent across all of your social media platforms should be a standard part of any social media audit.
Analyze It!
You should turn to analytical tools once you have a good idea of the profiles you want to examine. The information you need to conduct an audit of the profile’s performance can be extracted with the help of analytical tools. How well the profile has done, how much it has grown, and where there is room for improvement will all be detailed. You will also learn which profiles have been the most successful and why.
Five, determine which of your social media updates have been the most successful.
In addition, you can use the analytics tools to determine which of your posts are the most popular. You can use this information to determine what types of content (such as polls, contests, photos, and videos) are most popular with your target audience.