The moment to start a blog is now, because it’s free and easy to do so. People from all walks of life and all corners of the globe have taken part in the blogging revolution. Certainly, anyone may begin a blog; nevertheless, the true difficulty bloggers face is. getting exposure for their work.
It’s common knowledge that sharing your blog on social media can significantly increase your readership. This may seem like a simple task, but if you’re new to the scene, it may be quite daunting. Blogging and social networks are intertwined, so we made this easy-to-follow guide to developing a successful social media strategy for your site.
Develop a Plan for Social Media
Rather of diving headfirst into a new endeavour, it’s always smart to plan things out first. Where is it best to begin? Investigate your rivals. Find out how active they are on social media, what networks they use, and how often they share content. After that, you may start differentiating yourself from the competition and establishing your brand’s identity. To make your blog unique, you should contemplate what makes for the best content and layout. After that’s done, you can start making content that fits your brand’s new image.
After your blog has been live for some time, only one way to enhance it is through investigation and tweaking. Examine your metrics to see what works best in terms of content, when your readership is most active, and the quality of the responses you’re getting. Take note of whether or not blog entries published in an instructive tone achieve greater results than those written in a more conversational tone. You may take your blog to professional levels by dissecting it into its component parts and then reassembling it.
Create a Profile in the Virtual World
Now that you’ve developed a social media strategy, let’s take a step back and find out how to apply it. Create profiles for your blog throughout the major social networks. Make a Facebook page and start using Twitter, Instagram, and Pinterest if you haven’t already. Test out a variety of different social media platforms to determine which one works best with the material you post to your site. What comes next? Establish links between your blog and your social media profiles, making it easy for your followers to keep up with your every move. You may integrate multiple social media buttons into your site with the help of the Social Bar, available in the Wix App Market. People are more likely to post your content on their own channels after they are following you.
Educate the Public
Do you wish to provide your audience with the best possible reading experience? The new Instant Articles service from Facebook. Wix is collaborating with Facebook to let you publish content in the form of Instant Articles if you so choose. There has been a meteoric rise in both clicks and shares, as evidenced by the results.
If a reader visits your blog via Facebook, they are already utilising a most popular social media network and are therefore more inclined to share it. Your audience’s ability to share your work for you has never been easier. Everybody benefits, and that’s the best possible outcome! You can use this service to host your material on Facebook, making it possible for your readers to access it straight from their news feeds, thereby reducing the time it takes for your site to load and providing a more convenient and engaging user experience. In other words, Instant Articles goes to work for you and reaches a wide audience whenever you share an article on social media.
Preserve Contact
Take part in the communities you find most interesting and relevant on the social media sites you’ve chosen. Make a posting schedule or calendar so your fans know when to look for fresh information from you. Include a compelling image and an intriguing caption in your link to your blog article to increase your chances of getting people to click through. Do you wish to proceed to the next level? Don’t be afraid to put yourself out there and join discussion threads about your blog’s topic on social media sites like Facebook, LinkedIn, and Google Plus. As a result, more people will learn about you and become potential customers or fans.
Consider publishing on LinkedIn’s Pulse, their article-sharing platform, if you think the social network would be a good fit for your blog’s subject matter. By doing so, you’ll be able to interact with a broader audience and raise your profile in the business world.
Boost Your Influence
Wix ShoutOut simplifies the process of creating and sending out visually appealing newsletters and alerts to your network. Not only can you send a beautiful newsletter directly to your contacts’ inboxes, but you can also publish your emails across your social media accounts and turn them in Facebook Ads, allowing you to target the exact audience you want to reach. Increasing your readership is as difficult as ever.