Reasons For Why Innocent Drinks Social Media Marketing Strategy

From its early days as a way to connect friends and family, social media has evolved into a highly effective marketing tool for companies of all sizes.

That breakthrough allowed businesses to gain more visibility while also expressing a more distinct brand voice.

Some of the most inventive brands, like Innocent Drinks, for example, were able to quickly gain considerable attention from their potential customers thanks to an unconventional social media strategy.

A TikTok Channel Dedicated to Non-Intoxicating Beverages

A few random posts won’t cut it anymore to get the user’s attention, let alone their active involvement, with your brand due to the rapid evolution of social media platforms and features over the last few years.

In-depth investigation, audience analysis, and copious amounts of creativity are essential today for a successful social media strategy.

In case it hasn’t dawned on you yet, modern social media users place a premium on genuineness. This is what effective social media marketing entails now, and it’s what’s propelled a wide range of businesses to new heights of success and widespread acclaim.
With the help of the most downloaded filters on TikTok, Innocent Drinks has become a global phenomenon.

Like Ryanair, Innocent Drinks has figured out what its TikTok audience enjoys and is expanding its output accordingly.

Innocent Drinks took advantage of the fact that the face filter is currently one of the most used TikTok effects by incorporating it into a number of their comedic TikToks.
Since humorous content does well on TikTok, Innocent Drinks took a similar approach, opting for a warm and relatable tone in its TikTok videos.
Innocent Drinks uses multiple points of view in TikTok videos as part of its overarching strategy for the platform, which centres on the difficulties social media managers face when trying to come up with an effective creative concept for TikTok advertising.

Rather than being overtly promotional, Innocent Drinks’ content on TikTok is warm and conversational, making the brand more approachable.

From a performance standpoint, Innocent Drinks’ above-mentioned approach on TikTok resulted in an incredible year-over-year engagement rate of over 10% and a follower growth rate of 10.33%.

Innocent Beverages

We’ve established that strategic social media marketing can have a significant impact on a company’s reputation and bottom line by driving up brand recognition, website traffic, and ultimately, sales.

New social media platforms are constantly appearing and growing in popularity; therefore, it is strongly suggested that you give social media marketing a try.

Instagram Reels, like TikTok, is one of the latest generation of social media features designed to inspire users to make videos.

Innocent Drinks has found that the most successful form of social media post is the simple image.
Innocent Drinks uses Instagram as part of its marketing strategy, engaging with its target demographic in a conversational, personable manner, with occasional forays into lighthearted banter.

If we had to pick one distinguishing feature of Innocent Drink’s Instagram account, it would have to be the brand’s signature humorous tone.
With an average engagement rate of 0.70%, only slightly lower than the platform’s average, it can be concluded that Innocent Drinks aces the game of getting Instagram’s community sympathy through its bubbly brand personality.

TikTok versus Instagram

Innocent Drinks maintains its distinct and easily recognisable tone of voice across all of its social channels, despite the fact that it typically develops platform-tailored content adapted to each network’s particular audiences and preferences.
According to Innocent Drinks’ social media manager Marcus Dean, the company’s three main content pillars are “soft product promotion,” “the force of good,” or CSR-related social media posts, and “branded randoms,” which are the most popular posts.

To some extent, other brands can learn from Innocent Drinks’ social media strategy and success by emulating the company’s emphasis on being approachable rather than promotional. Keep in mind what Marcus once told you: “the secret is to make people see themselves in you.”

Despite Innocent Drinks’ initial success on Instagram, the company has seen much more significant growth on TikTok thanks to the popularity of its creative video content strategy and the platform’s rapidly expanding user base.
I used Socialinsider’s TikTok and Instagram analytics features, which show more in-depth metrics like best-performing posts, top hashtags by average engagement, total video plays, and other insightful KPIs, to compare Innocent Drinks’ performance on these two platforms.

Moreover, the software provides the option to perform a multi-channel measurement, providing you with brand information from a variety of sources.

Last but not least, you can learn about your competitors’ strategies by obtaining social data for any of their social profiles.

Concluding Ideas

The brand’s marketing materials, including social media posts, have set a positive tone and positioned the company as friendly and approachable.

Innocent Drinks’ marketing strategy is interesting because the majority of the brand’s exposure comes from organic content rather than paid advertising.

Your own marketing strategy is sure to benefit from the lessons learned from Innocent Drinks’ social media plan.T

How To Gain More Leads From Social Media Traffic

The organic use of social media can be a significant driver of qualified lead generation. So as to help you get going, here are a few pointers.

Although paid social media initiatives are commonly thought of as the most effective means of generating visitors, organic social media traffic should not be discounted. (Of all the non-organic and non-paid traffic to websites, 25.6% comes from social media.)

People who find your brand through organic means on social media are evaluating it seriously.

57% of social media followers are more likely to make a purchase from the brands they follow. The problem comes in providing relevant content and maximising this traffic to create leads after you start getting visitors from social media.

Here are four strategies and tools for efficiently capturing leads from organic social media traffic.

Set up an exit intent pop-up that completely takes over the current page.

Full-screen pop-ups, also known as exit intent popups, appear when a visitor is on the verge of leaving your website (which is tracked through user movements).

In contrast to standard pop-ups, exit-intent pop-ups provide a website’s final opportunity to keep a visitor on the page.

A clear call to action and a refocus of the visitor’s attention on your offer make that form of pop-up an efficient lead generator.

Draw in the crowds with a:

Use this freebie discount coupon today!
Alternative motivators
Create interest with a captivating image or animation and clear, succinct text. Provide a “close” button so users can easily leave the page.

Exit intent pop-ups on social media can also be customised.

If someone lands on your site from Instagram, for instance, you might want to direct them to your most popular Instagram photos and videos. Likewise, this may be done with any number of other types of social media. Your social media following might also receive a special discount if you create and share a coupon code with them.

Hello Bar is a piece of software that may be used to implement exit-intent pop-ups, which have been shown to enhance conversions. In particular, it has several qualities that make it a powerful lead-gathering tool:

Popular email marketing services like MailChimp, AWeber, and Campaign Monitor may be integrated with it without much trouble, allowing for the simple extraction of subscriber data.
You may target users based on characteristics like device type (mobile, desktop, or both), location, frequency of visits, previous page visited, number of visits, URL path, and more. Those settings allow you to send targeted, relevant, and personalised pop-up messages.

Insert pop-ups based on visitor path analysis using Google Analytics.

While Facebook may be a significant source of traffic, conversion rates may be very poor.

Do you ever become curious about the flow of traffic on your website and where people leave? You need to understand customer behaviour, which helps you optimise your website content to acquire more leads and revenues.

The Google Analytics Users Flow report provides the most reliable access to this data. It’s a visual depiction of how visitors navigate across your site. Put it to work tracing your website’s clickstream, identifying trends, and counting pageviews. In addition, you learn more about how visitors use your website.

See the report in the Audience section of Google Analytics. Pages with high abandonment rates are highlighted in red.

Install pop ups with greatest exit rate

The percentage of visitors that leave a page after seeing it is known as the exit rate. Pages with high bounce rates indicate broken links that should be fixed.

People exit pages without converting for several reasons, such as:

Slow page loads
Lackluster page layout
Issues with the Copy’s Confusing Navigation
A page with a departure rate of 65.69% is shown in the following sample. This is a truly terrifying number. Pop-ups on those pages can stop it from happening.

Make your own fun and engaging tests

Interactivity is becoming increasingly important in content marketing. Among this type of interactive content, quizzes have exploded in popularity.

No one can resist a good quiz. Enjoyable and interesting, really. They’re effective at arousing interest and pique in their audiences.

Therefore, why not use quizzes to attract potential customers? Using social media, you may promote an online quiz and drive traffic there.

Make a survey that people will like taking by asking lighthearted, simple questions. Before revealing the results, have the quiz takers provide their basic contact information such name and email address. That’s a sensible strategy for bringing in serious prospects.

Make niche-related quizzes and put your users to the test on their expertise. The final step can include a value-add that helps expand their horizons, like a free e-book or whitepaper, along with their score.

By analysing quiz results, you may divide your audience into more manageable subsets and nurture leads with more targeted content.

While it is true that many businesses struggle with lead generation, one of the most significant sources of high-quality leads is organic social media.

You shouldn’t underestimate the value of organic social media traffic. Implementing these four strategies will maximise your organic social traffic and lead generation efforts.

How To Perfect Your Social Media Strategy

The moment to start a blog is now, because it’s free and easy to do so. People from all walks of life and all corners of the globe have taken part in the blogging revolution. Certainly, anyone may begin a blog; nevertheless, the true difficulty bloggers face is. getting exposure for their work.

It’s common knowledge that sharing your blog on social media can significantly increase your readership. This may seem like a simple task, but if you’re new to the scene, it may be quite daunting. Blogging and social networks are intertwined, so we made this easy-to-follow guide to developing a successful social media strategy for your site.

Develop a Plan for Social Media

Rather of diving headfirst into a new endeavour, it’s always smart to plan things out first. Where is it best to begin? Investigate your rivals. Find out how active they are on social media, what networks they use, and how often they share content. After that, you may start differentiating yourself from the competition and establishing your brand’s identity. To make your blog unique, you should contemplate what makes for the best content and layout. After that’s done, you can start making content that fits your brand’s new image.

After your blog has been live for some time, only one way to enhance it is through investigation and tweaking. Examine your metrics to see what works best in terms of content, when your readership is most active, and the quality of the responses you’re getting. Take note of whether or not blog entries published in an instructive tone achieve greater results than those written in a more conversational tone. You may take your blog to professional levels by dissecting it into its component parts and then reassembling it.

Create a Profile in the Virtual World

Now that you’ve developed a social media strategy, let’s take a step back and find out how to apply it. Create profiles for your blog throughout the major social networks. Make a Facebook page and start using Twitter, Instagram, and Pinterest if you haven’t already. Test out a variety of different social media platforms to determine which one works best with the material you post to your site. What comes next? Establish links between your blog and your social media profiles, making it easy for your followers to keep up with your every move. You may integrate multiple social media buttons into your site with the help of the Social Bar, available in the Wix App Market. People are more likely to post your content on their own channels after they are following you.

Educate the Public

Do you wish to provide your audience with the best possible reading experience? The new Instant Articles service from Facebook. Wix is collaborating with Facebook to let you publish content in the form of Instant Articles if you so choose. There has been a meteoric rise in both clicks and shares, as evidenced by the results.

If a reader visits your blog via Facebook, they are already utilising a most popular social media network and are therefore more inclined to share it. Your audience’s ability to share your work for you has never been easier. Everybody benefits, and that’s the best possible outcome! You can use this service to host your material on Facebook, making it possible for your readers to access it straight from their news feeds, thereby reducing the time it takes for your site to load and providing a more convenient and engaging user experience. In other words, Instant Articles goes to work for you and reaches a wide audience whenever you share an article on social media.

Preserve Contact

Take part in the communities you find most interesting and relevant on the social media sites you’ve chosen. Make a posting schedule or calendar so your fans know when to look for fresh information from you. Include a compelling image and an intriguing caption in your link to your blog article to increase your chances of getting people to click through. Do you wish to proceed to the next level? Don’t be afraid to put yourself out there and join discussion threads about your blog’s topic on social media sites like Facebook, LinkedIn, and Google Plus. As a result, more people will learn about you and become potential customers or fans.

Consider publishing on LinkedIn’s Pulse, their article-sharing platform, if you think the social network would be a good fit for your blog’s subject matter. By doing so, you’ll be able to interact with a broader audience and raise your profile in the business world.

Boost Your Influence

Wix ShoutOut simplifies the process of creating and sending out visually appealing newsletters and alerts to your network. Not only can you send a beautiful newsletter directly to your contacts’ inboxes, but you can also publish your emails across your social media accounts and turn them in Facebook Ads, allowing you to target the exact audience you want to reach. Increasing your readership is as difficult as ever.